Some skills are needed to be mastered to achieve the success you desire in network marketing.
In my opinion, Go Pro by Eric Worre is the best book I have read on how to build a network marketing business.
Eric Worre has empowered great network marketers today. I will be sharing with you the key lessons I learned from Eric Worre.
The world you know today has changed and a lot of people don’t recognize this fact.
The exponential rise of technology has changed everything. of 85% of the population in agriculture business. Today, because of dramatic efficiencies, its less than 1%, and the farming jobs are gone.
Also, Customer service call centers where you talked to people. Today, you talk to a machine and those jobs are gone.
Technology and efficiency are eliminating jobs every day, and there is nothing we can do to stop it.
If you are sitting and waiting for the economy to bounce back and for jobs to return, then you are wasting your time. because they aren’t coming back
There are products and services in the world today that need to be reached to the people who need them. Consumers still need to be educated about this product/service.
Companies will pay distributors to spread the word instead of spending the money on advertising and promotions.
keep This In Mind If You Are Joining A Network Marketing Business
You must accept a temporary loss of social esteem from ignorant people if you are joining a network marketing business.
People who are still living in the old system will think less of you. They won’t understand you. They will think you are crazy for being involved in Network Marketing.
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If you decide to join Network Marketing, it’s important to know this;
Most people have either joined a Network Marketing company or know someone who has and failed.
Because they didn’t join a profession. They were just hoping to get lucky, sign up few people to cover their own start-up costs, and sit back and wait for the money to roll in.
The allure of being paid for someone else’s efforts is powerful but often misunderstood. Sometimes they approach people and try to get them to join. and because of their lack of skills, they end up with nothing and they blame Network Marketing for their failure.
Three Categories Of People In Network Marketing.
Posers are marketers who treat Network Marketing as a lottery ticket.
Amateurs focus on:
Luck. Hoping to sign up a prospect who will make them rich
Timing/Positioning. They are always worried about timing. Did I get in early enough? Am I in the right organization? Are there other people having a better position than me? Are there too many to compete against? Did I miss the growth curve?
The good news is, you can earn a lot of money while you’re becoming an expert.
Stop focusing on luck, timing, and positioning. Focus to learn the skills and make the commitment to practice until you master them.
If you do it right, it’s truly a career choice. Network Marketing is more than just a project.
Two Primary Elements To Your Network Marketing Business.
- You have the company’s products. If some people are successful in marketing the products and you’re not, it isn’t the product’s fault. because everyone in your company has the same products to offer to the public.
- You have the company’s compensation plan. If some people are making a lot of money and you’re not, it isn’t the compensation plan’s fault. the compensation plan is the same for everyone.
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Skills Needed For Network Marketing
1. Finding Prospects
When it comes to finding prospects, the posers and amateurs make a list of five-ten people they hope will join their business.
They begin prospecting, and their list begins to diminish. As it grows smaller and smaller, their anxiety level grows higher and higher.
The biggest mistake you shouldn’t make as a network marketer is running out of people to talk to.
Finding quality people to prospect is a skill. If you have a good list, you will succeed. Finding people to talk to should be one of your core skills as a professional.
Start with a written list and never stop adding to the list.
I want you to take every person you meet, get their contact information, and find a creative way to stay in touch with them.
Professionals develop a higher level of awareness.
Add people you meet every day to your list, make them your friends, develop a connection, and when the time is right you can help them understand what you have to offer.
Find places and organizations where you can meet new people. Not only will it be good for your business, but you’ll also make some great friends.
2. Inviting Prospects To Understand Your Products
Once you’ve identified your prospects, the next is learning how to properly invite them to find out more about your products or opportunity.
This is a very special skill to develop.
Materials help educate a prospect. There are CDs, DVDs, Magazines, brochures, websites, and online presentations.
With some companies, you can even let people sample the product and treat that as a material.
It’s valuable for your prospect to see that there are other people actively involved. and realize they won’t have to do everything by themselves.
Also, hear stories of how things are working out for others.
Remember, our goal is to educate and understanding. We want people to know what we have and understand how it can benefit their lives.
As a professional, you are going to be inviting your prospects to review your material or attend some events.
3. Emotions Of Inviting.
There are three basic rules
1. You must emotionally detach yourself from the outcome. This is extremely important. Remember, our goal is education and understanding. It’s not getting a new customer or signing a new distributor.
Disconnect your emotions from that outcome and just focus on education and understanding.
2. Be yourself. So many people become a different person when they start inviting. this makes everyone uncomfortable. focus on being your best self.
3. Bring some passion and get focused. Listen to some music that inspires you. Smile when you’re on the phone. I assure you, your positive emotions will translate into better results.
4. Invitation formula.
This formula is designed to be used over the phone or face to face. It’s NOT to be used with texting, email, or any other communication tool. just on the phone or face to face.
This can work with warm market prospects (someone you know) or cold market prospect (someone you meet while living your life). I’ll give you examples of both. with a little practice, you’ll find it’s an easy skill to master
1. Be in a hurry
People are always more attracted to a person who has things going on. if you start every call or face-to-face conversation giving the impression that you’re in a hurry, you’ll find your invitations will be shorter, and people will be more respectful of you and your time.
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“I don’t have a lot of time to talk, but it was really important I reach you.”
Let people know you’re busy, you’ve got a lot going on and your time is short, but it was important for you to talk with them.
2. Compliment the prospect
The sincere compliment opens the door to real communication and will make the prospect much more agreeable about hearing what you have to say. find something you can honestly use to compliment your prospects and use it.
“You’ve always been supportive of me and I appreciate that so much.”
“You have an amazing mind in business and can see things other people don’t see.”
3. Make The invitation
There are three kinds of invitation approaches from Eric Worre.
This is used when you are inviting people to learn more about an opportunity. it has an important place in your invitation process.
But it should be reserved for people who know and respect you or people that you know are searching for something better.
” When you told me you (hate your job, need more money, wanted to find a new house, etc.) were you serious or were you just kidding around?
(They’ll almost always tell you they were serious.) Great! I think I’ve found a way for you to (get it/solve the problem/ make that happen).”
This is for situations where you know an area of their dissatisfaction, need, or desire.
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This is another powerful tool to help get people past their initial resistance and educate them on what you have to offer.
This Approach is about asking the prospect for help or guidance.
” I found a business I’m really excited about, but what do I know? You have so much experience. would you look at it for me if I made it easy and let me know if you think I’m making the right move?”
This approach is incredibly powerful because it works on a number of psychological levels.
you tell the prospect they aren’t a prospect and you’re just interested in finding out if they know someone else who might benefit from your
“The business I’m in clearly isn’t for you, but I wanted to ask, who do you know that is ambitious, money-motivated, and would be excited about the idea of adding more cash flow to their lives?”
“I work with a company that’s expanding in this area and I’m looking for some sharp people that might be interested in some additional cash flow. Do you know anyone who might fit that description?”
In most cases, they’re going to ask you for more information before they refer someone to you (behind that request will be curiosity and intrigue, thinking this might be for them, but they’re not going to admit that to you yet). When they ask for more information, you can respond with a question:
” If I give you material, would you view it?”
This question is SO POWERFUL that it puts you in a place of power, you’re not asking for favors. You are simply offering a value exchange.
Their answers will surely be a “yes”.
If they ask you more information first, just respond with, “I understand you want more information, but everything you’re looking for is on the
(DVD, CD, Printed piece, link, etc.). The fastest way for you to really understand what I’m talking about will be for you to review the material.
So, If I give it to you, would you review it?”
If they say no, then thank them for their time and move on. Do NOT give your material to them.
If they say yes. The next step is to get a time commitment and don’t suggest a time for them.
“When do you think you could review the material?
Let them think about their schedule and tell you when they will have reviewed the Materials.
If they tell you they will watch the DVD by Tuesday night, your response should be something like, “so, if I call you Wednesday morning, you would have seen it, right?
Remember, you’re in a hurry, Once you’ve confirmed the appointment, the best thing to say is something like “Great, we’ll talk then. Gotta run!”
Here are some examples
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“Hey, I don’t have a lot of time to talk, but it was really important I reach you. Listen, you’re one of the most financially intelligent people I know and I’ve always respected that about you. When you told me you really didn’t like your job, were you serious or were you just kidding around?” (They say they were serious.)
“Great, I think I’ve found a way for you to create an exit strategy. I have a CD that describes what I’m talking about better than I can. If I gave you this CD, would you listen to it?” (they say yes.)
“When do you think you’d listen to it for sure?” (They say Tuesday.) “So if I called you Wednesday morning, you’ll have reviewed it for sure, right?” (They say Yes.)
“All right, I’ll check back with you then. what’s the best number And for me to call?” (They give the information.) “Got it. We’ll talk then. Gotta run and thanks!”
“Hey, I’m running out the door, but I needed to talk to you real quick. Do you have a second? Great. Listen, you’ve always been so supportive of me and I appreciate that so much.
“I’ve just started a new business and I’m really nervous. before I get going I need to practice on someone friendly. would you mind if I practice on you?” (They say sure.)
“Great! If I gave you a DVD that laid out information in a professional way, would you watch it?” (They say yes.)
“it’s about 15 minutes long. When do you think you could watch it for sure?” (They say Thursday.)
It’s best if you get the basic concepts down and don’t focus on the exact script.
4. FOLLOW UP
Following up is doing what you said you will do. If you are going to call at a specific time or in a specific way, do it.
If they haven’t reviewed it then reschedule another appointment. do it again and again.
Sometimes it takes four to eight exposures for a prospect to become involved.
Network marketing can be challenging. It is an emotional experience. but in the end, its all worth it
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