Today everyone is buying products and services online, even artists. The number of potential customers for an art supply store is tremendous.
Many artists frequent the Internet to buy supplies such as paint, canvas, brushes, carving tools, and more.
The Internet makes it easy for artists to buy products, especially uncommon supplies that are not carried by your local art supply store.
Here’s how it works.
With the click of a button, artists can easily browse through your selection of art products, adding what they like to their shopping cart.
When they are finished they can simply check out, pay for the products online with a credit card, and wait to receive the products in the mail.
It’s as easy as that.
What skill do you need for Art supply store
Knowledge of different art supplies and techniques is an asset, as you want to provide the best customer service to your clients.
You can’t do that without understanding their needs.
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How much does it cost to start Art supply store business
The cost to set up and run this type of business ranges from $2,000 to $5,000. Initially, you will have to pay for the design, development, and hosting of your website along with your storefront solution and merchant account setup.
All additional costs are associated with promoting your business online and offline and purchasing and holding inventory.
How many employees do you need to start an art supply store
To start this operation all you will need is one person. This operation is ideal if you are looking to start a business part-time.
This online business has strong international potential, as its products are of interest to artists around the globe.
Important business issues to be addressed
The site must be kept current. When items are discontinued or out of stock, the website and storefront should be updated.
The shipping operation of your business should be timely. The prices have to be competitive with the same products available off the Web.
Keep in mind that shipping and handling charges have to be added for products bought in your online store.
Online marketing techniques for an art supply store
- Develop as many links as possible from art-related websites and directories.
- Participate in newsgroups and discussion forums related to art with a cleverly designed signature file.
- Host your own art advice column or daily art tips that will feature your products and current promotions. You could leverage your exposure through an RSS feed.
- Participate in sponsored listings by bidding on appropriate keywords with the popular search engines.
- Develop a permission-based mailing list of potential customers and send weekly e-specials or a newsletter with Art supply store Tips and Resources.
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In addition to selling art supplies on your site, you could also help artists sell their artwork. You could auction other artists’ work from your website and then take a percentage of the sale for your services.
This would be a great way to earn additional income and would also help to generate repeat traffic to your website.